Blogging - making it pay

One of the smartest ways to attract traffic and therefore increase the chances to get more ad clicks is by the use of continuation links. All you have to do is post a link with an excerpt from the blog article and post it on the main page. The whole point is to make it catchy: the reader sees it, interest rises and he or she clicks on the link to get to the body of the story. If you only post the title of an article within the link, you risk that the visitor leave the page without actually minding the post.